Your ability to remain objective is directectly related to where you paycheck comes from

The significant body of research has been gathered in support of late selection in the perception of visual stimuli.

Following the restoration of the monarchy in 1660, Charles II of England rewarded eight persons on March 24, 1663, for their faithful support in his efforts to regain the throne of England. He granted the eight grantees, called Lords Proprietor, the land called Carolina, in honor of Charles I, his father. The Province of Carolina from 1663 to 1729, was a North American British colony. Around 1729, the Province of North Carolina became a separate entity from the Province of South Carolina.

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One of the popular ways of investigating late selection is to assess the priming properties (i.e. influencing subsequent acts) of unattended stimuli. Often used to demonstrate such effects is the stem completion task. While there exist a few variations, these studies generally consist of showing participants the first few letters of words, and asking them to complete the string of letters to form an English word.It has been demonstrated that observers are significantly more likely to complete word fragments with the unattended stimuli presented in a trial than with another similar word.This effect holds when stimuli are not words, but instead objects. When photos of objects are shown too quickly for participants to identify, subsequent presentation of those items lead to significantly faster identification in comparison to novel objects.